Wazing to a more sustainable transport.

by artembatutin on Novembre 28, 2017 - 4:23pm

Montreal is a city with a dense population of 1.74M people.This fact is astonishing concidering its location: an island. At its origin, the city was build as a trading outpost. History aside, we don't sail boats anymore to go work. How are we able to conclude a sustainable solution for transportation?

Montreal with its dense population has many minor and major issues. We know well the traffic hours around the Montreal island. Montreal has a total of seven bridges built for car transportation including all coast sides. Taking into account the climate change, we don't help it much. If such city with dense rich population has an over-usage of cars on roads, we shall act upon it.

In the peer-reviewed article by Johnstan Ian, we see all examples of a sustainable transport. It all comes to one conlusion, which is public transport. He implicitly says that there are major environmental benefits gains when getting people out of their cars.

Such change in fact requires a strongly provided service such as our STM, ATM & RTL infrastructures. So in conclusion, why would Montreal not be in a good potition to be effectively sustainable? Many reasons, some I wouldn't be able to change.

My engagement is defined by providing a clear message: More cars, means more traffic. There are several reasons to switch to public transport:

  • Reserved bus lanes.
  • Frequent bus stops.
  • Flexible bus schedule.
  • You help the environment.

How will I manage to promote the message? I have a personal contact working in a company called Waze. Waze is a global positioning system (GPS) incorporated by Google which serves as a community.

This GPS provides live traffic updates and has other useful feature for anyone who uses the road frequently. Once you come to a red-light (unless you always pass-trought them), a small advertising banner comes down from the top of your device which looks like this: http://static.adweek.com/adweek.com-prod/wp-content/uploads/files/news_article/waze-ads-hed-2015.png

Why this way? We are directly targeting people who are standing in traffic for few hours. Therefore, we have more effect with our campaign to change their minds.

Will we actually change their mind? No, they already own a care. However we can change their perspective and educate them on the topic of a sustainable transport.

What's the cost? All information is displayed here https://biz.waze.com/ However, this won't cost me a dime because one of my family members works in their branch.

So what will you you? I will design and create an elegantly pleasing & catching advertising banner to promote public transportation.

A GPS company accepting an anti-car advertising campaign? They wouldn't care more or less, it's in a good cause. They already have enough money as they are funded by Google Inc. 


Li, Y., Yang, J., Shi, H., & Li, Y. (2017). Assessment of sustainable urban transport development based on entropy and unascertained measure. Plos ONE, 12(10), 1-9. doi:10.1371/journal.pone.0186893

Johnston, Ian. "Sustainable Transport - Separating the Meaning from the Mantra." Road & Transport Research, vol. 14, no. 1, 2005, pp. 65-71, Research Library, https://proquest-crc.proxy.ccsr.qc.ca/docview/215247719?accountid=44391.

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