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This ad by the German Traffic Security Council is part of a bigger campaign launched in 2014. The campaign consists of three posters to raise awareness about safer driving. As a side-note I’d like to mention, that 2/3 of the posters feature male drivers and the only woman driver is shown with other females as passengers. In this post I will show three elements that raise the possibility to understand that poster and give meaning to its contents, the elements are not ordered in any hierarchical way.

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With Halloween season coming up, many are anxious to decide what they will dress up as this year. Among mythical creatures like fairies and werewolves, we can find some more realistic costumes that represent real groups of people, such as Native Americans. While some may think that it is acceptable to dress as a tribal chief to go trick-or-treating, others believe that it is unacceptable and appalling. Accordingly, the following will discuss a recent issue where a Saskatchewanian woman spoke up after finding Indigenous costumes in her local Spirit Halloween store.

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           In this shoe advertisement, a young woman is gripping the selling product while being completely naked. The shoe being the only coloured aspect in this black and white image clearly portrays as the most dominant feature in the advertisement. Thus, stating that even the male orientated object itself is more important and dominating than the young woman modelling in the image.

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