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Valérie Martineau, is currently studying in publicity at the Cégep de Jonquière. She is very determined and adores the human side of the field in which she works. In her second year of study she won a competition to design an advertising campaign. She is very involved. She is currently in several projects and she is working on a national short film festival.

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  Humans consume more and more because of all the publicity that are done. The strategies that are used to make people buy are better and better. The tendency that is growing so fast right now is the online marketing, but since it is a new strategy people do not use it properly. There are some steps that need to be done to make sure that the campaign will work: the study of the competitors and the market, the name of the brand, the social media chosen and the final evaluation.  

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Have you ever think of all the work that is accomplished behind the screen? In the world of media, several combined movements can create a news report. Camera maneuvers are used to provide different angles and perspectives. That represents one of the several skills the TV news Director needs to know to obtain the attention of the audience. The basic camera movements will be demonstrated through the TV news Director job. It is possible to classify the technique in five categories: the tilt, the pan, the handheld, the dolly, and the pedestal.

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Writing a News Report A news report is a journalistic text which contains facts only. It informs the reader of what is happening in his town. It is very important because it is a neutral source of information and it contains verified facts only. The following text is a process description of how to write a news report. The first part is about the main components of the text, then will be a step by step explanation and some important advices.  

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  Introduction Social networks are relatively new and their apparition had change the daily life of everyone. Especially because they are everywhere, even in publicity. Indeed, publicists now have to include social media in their advertising campaigns. Even if it seems simple to use social networks it is completely different to use them for a brand or a company. If a brand want to succeed on social networks it is important to understand the functioning of them and the difference between all the different platforms.   Functioning

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Valérie Martineau, is currently studying in publicity at the Cégep de Jonquière. She is very determined and adores the human side of the field in which she works. In her second year of study she won a competition to design an advertising campaign. She is very involved.

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