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How is the product associated with happiness? The commercial includes smiling people with a good socioeconomic status, images of a ‘’good’’ life, and an uplifting song. It also shows two things that make people happy, most of the time: family and food. Coca-Cola tried to associate its products with things that usually make people happy to give the impression that everyone in the commercial is actually happy because of the bottles of coke they are all drinking. What type of happiness is portrayed?

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Since the 1960’s the consumption of food has increased significantly. In the 1960’s  the average food consumption rate was of 2358 cal/day per capita. Today the average is 2940 cal/day per capita. It is expected to raise to 3050 cal/day by the year 2030. Also changes in the food we eat has increased food consumption. As the world changed from roots and tubers to livestock and vegetable oils, we see the daily food intake increase. This increase was caused by big food chains creating cheap products that attracted consumers.

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