This Gucci ad is the perfect way to demonstrate how society views women as inferior. The dark colours in the room and on the man contrast with the woman’s bear body. The contrast in colours exposes the female’s body making the ad extremely provocative. We can also see that in this ad the man is seen as superior just like in a patriarchal society. The man’s full body including his head is exposed where as compared to the woman, the ad only exposes her naked body, making it obvious that the man is about to take advantage of her.