This advertisement of Natan Diamonds is particularly disturbing. It is a jewelry advertisement showing a girl with her legs crossed in the picture and a man holding a closed jewelry box on the left. In the picture on the right, the jewelry box is open with the diamond ring showing. Surprisingly, in the second image, the legs of the woman are open. Gender is very important in this ad. The focus in the advertisement should be specifically on the diamond but the diamond is barely visible.