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Coventry University student, reading for BSc Oil, Gas and Energy Management.

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Behavior is strongly influenced by the psychological factor of perception. Tying that into the food industry, more specifically animal industry, perceptions of meat varies- specifically between two different contexts: “everyday context” (relating to buying, preparing and eating) and the “production context” (relating to primary production, slaughtering and meat processing). Consumer perceptions are not set in stone and may change, however, how and in what direction consumer perceptions alter is difficult to foresee because of the amount of complexity that drives the change. 

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The purpose of the article is to capture the attention of people about the possible poaching of elephant tusk some countries in Sub-Saharan Africa. This article is specific to Uganda, but it is something that is common to countries around Uganda as well. The main point of this article is makes the readers aware that “in recent years poaching has increased across sub-Saharan Africa” (BBC, 2013).

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Coventry University student, reading for BSc Oil, Gas and Energy Management.

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