Last Thursday, the state of Indiana passed a controversial law, Bill 101, also know as the Religious Freedom Restoration Act which allows business owners to deny service to certain customers on the basis of their (the business owners’) religious beliefs. The new piece of legislation was interpreted by the public as an opportunity for overt segregation, especially regarding the LGBT community. Some people took to the streets of Indiana in protest, but a far larger number reached for their smartphones and tweeted using the hashtag #BoycottIndiana to make their voices heard. The movement garnered celebrity support from the likes of George Takei, Miley Cyrus, Hillary Clinton, Chris Rock and many others. The aim of this hashtag campaign is essentially to impose economic sanctions on the state by refusing to buy goods or services either produced in, or from businesses headquartered in Indiana in order to denounce what is seen as a discriminatory law hidden under the cloak of freedom of religion. This most recent wave of hashtagtivism highlights a very important ethical issue, some may even say it is at the core of democracy; that of the separation of Church and State.