In this advertisement, a young woman looks straight at the camera. She sports a black eye, and is sitting on an expensive couch. A young man, dressed in a suit stands behind her, holding a diamond necklace. The ad reads: “Look good in all you do”. This ad is for a hair salon in Edmonton, Alberta, and has received a lot of negative press for the way the woman is portrayed. To start, the black eye is a sign of physical damage, usually associated to rape or intimate partner abuse.