The products Earth lab cosmetics propose are a new thing in the cosmetics industry. There is an important market for ethical cosmetics because women are tired to deal with clogging pores or irritated skin from wearing their makeup. As well, in our society, people tend to care about animal rights and ecology. This company propose cosmetics that are animal friendly, people friendly, and friendly to our environment. Most of their products are 100% vegan, it contains no animal products and nothing is tested on animals.