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      On January 28, 2015, Bell Canada launched a Twitter campaign using the hashtag #BellLetsTalk, with the goal of getting millions of social media users all around the world to talk about mental illness, thus raising awareness towards this issue. The company stated that they would donate 5 cents towards mental health initiatives for every text message sent, tweet using #BellLetsTalk, and Facebook share of their Bell Let’s Talk image.

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      Picture this: One day, you decide to go knock on someone’s door and when they open, you’re ready to sell them your product. Just when you think you got their attention, they tell you that they already got that same product off of someone else…but for free. How would you feel? Wouldn’t you feel somewhat violated knowing someone is giving away your product for free? Streaming music online is only picking up its momentum and the U.S music industry keeps breaking sales…but perhaps, the wrong kind.

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