Most people would be surprised to find out that many of their favourite chocolate bar companies can have extremely sexist commercials. For instance, a little while back, my friend had showed me a Australian Snickers commercial. This commercial clearly uses women’s bodies as sexual objects throughout the advertisement. In addition, we notice that women are portrayed as being irrational human beings.
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Marketing is a great way of promoting and influencing trends, products and convincing buyers to buy. A specific issue can raise concern on how more and more campaigns are miss leading because of the use of “white lies” to increase consumer spending. Some famous companies such as Fit Tea, Protein world and many more, encourage weight loss and promote their products as perfects tools to achieve this goal. Many marketing methods of persuasion used can be easily manipulated to trick the consumer.
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In the field of commerce, there are many ethical conflicts that take place in the corporate world. A widely controversial moral dilemma that tends to astonish many people about the sneaker industry is the working conditions in factories of large corporations like Nike. With the outsourcing of components such as manufacturing in remote factories from foreign countries, their idea of conduct was frowned upon by many consumers due to the horrendous working conditions in said factories. With an extremely low wage rate, it was no doubt a corrupt sweatshop business.
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