I chose this ad to demonstrate how much different types of knowledge are necessary to understand the meaning of an image. On the one hand, the interpretation of this advertisement (of all images!) is based upon the knowledge the viewer may have access to. On the other hand, you always have to note the social context in which the ad is presented.
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inam in Sociology of Knowledge and Visualization: Discovering Society's Fundamentals in the Light of Digital Change
University of Potsdam, Germany
October 30, 2016
University of Potsdam, Germany
October 30, 2016
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danim.diaz98 in Gendered World Views (Fall 2016, Section 17)
Marianopolis College
September 26, 2016
Marianopolis College
September 26, 2016
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Famous, or might one say infamous, for their line of lingerie entitled 'Body' released a little over a year ago, Victoria's Secret reminded everyone once again of the one dimensional and homogenous portrayal of women in the media. The above original version of the ad had the words "The Perfect ' Body'" in its center and featured almost exclusively white women sporting the ever popular waif look.
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