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I chose this ad to demonstrate how much different types of knowledge are necessary to understand the meaning of an image. On the one hand, the interpretation of this advertisement (of all images!) is based upon the knowledge the viewer may have access to. On the other hand, you always have to note the social context in which the ad is presented.

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Famous, or might one say infamous, for their line of lingerie entitled 'Body' released a little over a year ago, Victoria's Secret reminded everyone once again of the one dimensional and homogenous portrayal of women in the media. The above original version of the ad  had the words "The Perfect ' Body'" in its center and featured almost exclusively white women sporting the ever popular waif look.

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