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This ad by the German Traffic Security Council is part of a bigger campaign launched in 2014. The campaign consists of three posters to raise awareness about safer driving. As a side-note I’d like to mention, that 2/3 of the posters feature male drivers and the only woman driver is shown with other females as passengers. In this post I will show three elements that raise the possibility to understand that poster and give meaning to its contents, the elements are not ordered in any hierarchical way.

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