For me, ethical business means the ethic code that a business must follow. It`s all of the non-written rules that a company need to apply if they want to get a beautiful image for the customers. It is also about honesty between the company and the customers and the distributors. It is important for a company to follow some code when they interact with people. The employee of this business must be aware of their employer's ethical code because they all represent the company and they all can get a non-wanted image.