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In this advertisement for the portable gaming system called the PlayStation Vita, a faceless woman is shown to have two sets of breasts, one on her front and one on her back. The tag line, “touch both sides for added enjoyment,” is written in a small minimalist font and is positioned in the bottom right corner. Unsurprisingly, the poster focuses on the provocatively clothed woman and not on the advertised product.

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Marketing is a great way of promoting and influencing trends, products and convincing buyers to buy. A specific issue can raise concern on how more and more campaigns are miss leading because of the use of  “white lies” to increase consumer spending. Some famous companies such as Fit Tea, Protein world and many more,  encourage weight loss and promote their products as perfects tools to achieve this goal. Many marketing methods of persuasion used can be easily manipulated to trick the consumer.

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