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The fragrance industry is prone to a lot of explicit advertisements. Some fragrance organizations use explicit content to their advantage in trying to attract, convey a certain message, and leave a positive (or negative) reaction to both men and women. This tactic usually shows to be advantageous to said companies. One company, Tom Ford, made a series of different ads for men’s cologne featuring a naked woman covered in oil (or sweat) with the bottle of cologne hiding her “private parts”.