There are many issues with today’s media. One of those issues includes the objectification of people, predominately females. It causes long lasting and damaging effects on both sexes, in different ways. These issues have started many years ago and the negative effects have slowly been engraved into our minds and social surroundings, and up until recently, no noticeable attempt for change has undergone. The only way to change this is to bring the problem to our generation’s attention and begin to counter it in the same manner the problem came to be, slowly but progressively.