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DOVE / BRAND IN ACTION

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What is right or wrong for the company? Without ethical a company can scrap is reputation quickly, a company who respect their ethical's code should be more successful then another who don't. Ethical business is about the behavior that the company adheres to. It is a concept or a moral dimension of right or wrong conducts that each company defending. For me, just the world «ethical» is a synonym of moral, of what is proper and what is right.

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Laury D.T. CEM group 1030

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