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                                         In the article “Understanding the roots of homophobia around the world” written by Amy Adamczyk she explains how different factors such as money, freedom of speech and religious play a big role in homophobia in different countries. According to Adamczyk, every characteristic in each part of the world influences how people feel about homosexuality. She analyzed 80 nations in the attitudes, values and beliefs in order to explain the roots of homophobia.

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As someone who has always loved to keep up with fashion trends, there is no doubt that Calvin Klein has made its comeback. In 2016, they launched their Spring ad campaign that, for the most part, pictures celebrities in their underwear with captions “I _______in #mycalvins”. The ads have featured celebrities like Justin Bieber, Kendall Jenner and many others. The brand has gained a huge platform of teenagers and young adults. It’s for this reason that it is so appalling that the brand could advertise such obvious sexism.

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Marketing is a great way of promoting and influencing trends, products and convincing buyers to buy. A specific issue can raise concern on how more and more campaigns are miss leading because of the use of  “white lies” to increase consumer spending. Some famous companies such as Fit Tea, Protein world and many more,  encourage weight loss and promote their products as perfects tools to achieve this goal. Many marketing methods of persuasion used can be easily manipulated to trick the consumer.

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              Many forms of marketing in the business world have a tendency to cause controversy with their public. More specifically, companies such as Dolce&Gabanna, Guess, and Reebok have attempted to attract attention to their brand  using unethical advertisements. This Reebok advertisement is unethical because it promotes the vices of dishonesty and hatred. It follows virtue ethics considering that it shows creativity while at the same time promoting dishonesty and hatred.  

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