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From the first Barbie in 1959 to the millions of advertisements in the 21st century, women have never been portrayed or conveyed in the way that they should be. Not only is it common for women to be considered and used as objects in commercials, flyers, and billboards in North America, but it is also frequent in South America. Kitadol is a medicine company out of Chile that released an advertisement in April of 2013 of an objectified woman lifting weights in a gym while being touched by two men and stared at by three other men, as if they have complete power over her.

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