“Easy, breezy, beautiful… CoverBoy?” This well-known slogan has been chanted by the many faces of the makeup line, CoverGirl throughout the years. Female actresses, models, singers, etc. have been plastered on various media outlets representing the face of the brand. All of the women with high defined cheekbones, perfectly lined lips, voluminous hair, long eyelashes, and a smile. But, the company has recently decided to break this gender stereotype by signing a new model with a beauty contract. This person is not a celebrity, nor a female.