How is the product associated with happiness? The commercial includes smiling people with a good socioeconomic status, images of a ‘’good’’ life, and an uplifting song. It also shows two things that make people happy, most of the time: family and food. Coca-Cola tried to associate its products with things that usually make people happy to give the impression that everyone in the commercial is actually happy because of the bottles of coke they are all drinking. What type of happiness is portrayed?