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In 2002, BMW released its controversial “Ultimate Attraction” ad campaign and received backlash for its gender stereotyping and objectification of the female body. The ad features a couple engaging in sexual intercourse, the man on top and the woman on the bottom. The woman’s face is covered with a magazine showing a red BMW car and a caption saying “The ultimate attraction”. The man is longingly gazing at the picture of the car while her arms are laced around his neck, showing she is still engaged in the sexual act being exhibited.

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