Objectification

Objectification is Not a Game

In this advertisement for the portable gaming system called the PlayStation Vita, a faceless woman is shown to have two sets of breasts, one on her front and one on her back. The tag line, “touch both sides for added enjoyment,” is written in a small minimalist font and is positioned in the bottom right corner. Unsurprisingly, the poster focuses on the provocatively clothed woman and not on the advertised product.