Advertising; Feminism; Society; Sexism; Media; Objectification

Equality for animals not women

As an organization that advocates for equal rights between humans and animals, one would think that PETA would portray women to be equal to men. Instead, many of their ads show women depicted as sexual objects or seem to encourage violence toward them. The advertisement above, diffused in 2010, shows a scantily clad celebrity, Pamela Anderson. This advertisement compares Anderson to an animal by covering her body in paint markings that mimic a butcher’s diagram and with the caption that reads “All animals have the same parts”.