Sexism in American Apparel Advertising
American Apparel is a controversial North American clothing designer and retailer, selling men’s, women’s and children’s clothing. Since its founding in 1989, the company has run a series of ads which have garnered widespread accusations of sexism; one advertisement the company infamously ran in order to promote fair labor practices featured the bare breasts of a female Bangladeshi worker (Jezebel). The ad being analyzed here features a young woman lying on her back alone on a bed facing the camera, wearing only a pair of nylon leggings.... [+] Read more
I chose this ad to demonstrate how much different types of knowledge are necessary to understand the meaning of an image. On the one hand, the interpretation of this advertisement (of all images!) is based upon the knowledge the viewer may have access to. On the other hand, you always have to note the social context in which the ad is presented.
This advertisement was produced in February 2016 (a specific time) in Germany (a specific local context) by SIXT (a specific agency) with particular intentions. It shows a middle-aged man with a business suit, big glasses... [+] Read more
Large corporations use around 180.12 billion U.S. dollars each year in total on advertising alone, this amount of money goes over the GDP of some countries around the world, and it keeps on increasing every year. It comes as no surprise then that, as more advertising is made, more companies need to find simple and effective ways to sell their products. A common technique used by the most powerful corporations around the world today is explained in the saying: sex sells. Nowadays with the global influence of pornography, companies have started using sexual imagery as a method to promote and... [+] Read more
***Disclaimer: I am, in no shape or form, promoting the bashing of people who suffer from obesity, or those who have insecurities about their bodies. My aim is to provide a factual and ethical view of what needs to be done in order to reduce and prevent obesity. ***
Obesity is a problem that is unfortunately faced by much of North America. Firstly, one must define obesity – according to the Harvard School of Public Health, obesity is described as having an extremely large amount of excess body fat that can cause serious health problems (2012). Though obesity itself is not so much a topic of... [+] Read more
EXTRA! EXTRA! The news industry is struggling to make profits.
This is not breaking news, as statistics have shown the print industry’s rapid decline and the expanding number of online news sources over-saturating the market. It is no surprise that making money in this industry is difficult. That is why in recent years, publishers have succumbed to their advertising partners’ new strategy, called native advertising.
What is native advertising? A broad definition is: a form of advertising that matches the form and function of the platform on which it appears (Wikipedia). Simply put it: an ad... [+] Read more