EXTRA! EXTRA! The news industry is struggling to make profits.
This is not breaking news, as statistics have shown the print industry’s rapid decline and the expanding number of online news sources over-saturating the market. It is no surprise that making money in this industry is difficult. That is why in recent years, publishers have succumbed to their advertising partners’ new strategy, called native advertising.
What is native advertising? A broad definition is: a form of advertising that matches the form and function of the platform on which it appears (Wikipedia). Simply put it: an ad... [+] Read more