Bell's ''Let's Talk'' campaign for mental health has been very successful. For every message, tweet or Facebook posts that mentioned the program, Bell donated $0.05. This year's iniative raised 4.8 million dollars for the cause.
Steve Ladurantaye and Susan Krashinsky uncover the true reason behind Bell's campaign in the February 13th Globe and Mail.
During the very talked-about campaign, many people started accusing Bell of turning this charitable event... [+] Read more