Big money, small results

by AlexR on February 3, 2015 - 8:15am

Last month, Conservative government’s anti-drug TV campaign ended. In total, $7,026,822 has been spent in advertising, which is more than what Health Canada for all the other programs and services combined during 2013 and 2014. The campaign, which was supposed to target an audience of parents, has also for purpose to attack the Liberal leader Justin Trudeau’s idea to legalize and regulate cannabis. What the spokesman for Health Minister Rona Ambrose deplores is that for decades, government have been communicating the dangers of cannabis, and now Mr. Trudeau wants to legalize it, and trivialize cannabis usage. Ralph Goodale, liberal deputy leader, claimed that the campaign did not reach the targeted audience and failed to inform that the Canadian youth are the biggest cannabis consumers. With this claim came the following conclusion; drug prohibition has failed. Finally, the Canadian medical association, the College of Family Physician of Canada and the Royal College of Physicians and Surgeon of Canada distanced themselves from the campaign, claiming that “The educational campaign has now become a political football on Canada’s marijuana policy”.

First of all, the government should stop use tax money to make such campaign. Like it was said in the article, the campaign that was supposed to communicate the danger of cannabis results being unsuccessful. What makes people react is a fact followed by a proof.  Also, people have now the right to ask if the natural substance should still be illegal since the Liberal Party has projected to legalize it. The nonsense here is that for the Conservative government, Cannabis is considered harmful when for the Liberal government, Cannabis should be legal and available. What should be improved in this situation is the information that Canadian government is providing about Cannabis to the Canadians. If people could be more informed by proofs instead of more or less reliable information about Cannabis (three medical associations  distanced themselves from the campaign), Canadian citizens would finally be able to make their own choice as if Cannabis should be legal or not. Canadians should have their opinion and right to decide what they want, instead of the government contradictory opinion and idea.

I think the Globe and Mail is a reliable since it is a subsidiary of The Canadian press. Both Canadian press and the Globe and Mail are used by the government, corporations, publishers and associations for their credibility. As they claim: “The Canadian Press is Canada’s most trusted news source leading the digital age "(www.thecanadianpress.com).

 

Title of the original article: Conservative government’s anti-drug advertising blitz last fall cost $7-million

By Bruce Cheadle for the Globe and Mail, Jan. 27 2015

Active link: http://www.theglobeandmail.com/news/politics/conservative-governments-anti-drug-advertising-blitz-last-fall-cost-7-million/article22667473/

Comments

The best way to be successful in raising awareness or helping teenagers with drug issues is on the field rather the commercials that won't relate to them on the television or other Medias. In this sense, the organization Narconon is worldwide and reaches millions of people effectively to prevent them to the consumption of drugs. It raises awareness both on the parents and the child side. It is highly implicated directly on the field, which is more effective than just commercials from governmental institutions.
http://www.narconon.org/drug-prevention/

Prior to reading your post, I was unaware of the large sums that the federal government had spent towards an anti-drug campaign. You also refer to Ralph Goodale who claims the campaign was a failure, which I found to be very interesting. It suggests that the government, through tax expenditure, was not capable of efficiently informing the younger Canadian population of the use of drugs.

The government’s actions do not seem adequate enough to educate the Canadian youth on drug usage. In fact, I do not deem the government’s motivation as ethical since an attempt is being made to distance the youth from consuming drugs through a biased judgment rather than properly educating them. In order for a successful education and to avoid a contradictory government as mentioned in your post, the government should avoid spending tax money on anti-drug advertisements and instead spend it on scholar education about the dangers and effects of drugs. By implementing more programs in schools, the education will become more factual as it will be taught by professionals rather than broadcasting ads from the limited perspective of one government party. Ultimately, educating young adults on the use of drugs through school will successfully and appropriately allow the government to target its audience it initially failed to. Avoiding bias will construct a moral system in the realm of drug education.