Big money, small results
by AlexR on February 3, 2015 - 8:15am
Last month, Conservative government’s anti-drug TV campaign ended. In total, $7,026,822 has been spent in advertising, which is more than what Health Canada for all the other programs and services combined during 2013 and 2014. The campaign, which was supposed to target an audience of parents, has also for purpose to attack the Liberal leader Justin Trudeau’s idea to legalize and regulate cannabis. What the spokesman for Health Minister Rona Ambrose deplores is that for decades, government have been communicating the dangers of cannabis, and now Mr. Trudeau wants to legalize it, and trivialize cannabis usage. Ralph Goodale, liberal deputy leader, claimed that the campaign did not reach the targeted audience and failed to inform that the Canadian youth are the biggest cannabis consumers. With this claim came the following conclusion; drug prohibition has failed. Finally, the Canadian medical association, the College of Family Physician of Canada and the Royal College of Physicians and Surgeon of Canada distanced themselves from the campaign, claiming that “The educational campaign has now become a political football on Canada’s marijuana policy”.
First of all, the government should stop use tax money to make such campaign. Like it was said in the article, the campaign that was supposed to communicate the danger of cannabis results being unsuccessful. What makes people react is a fact followed by a proof. Also, people have now the right to ask if the natural substance should still be illegal since the Liberal Party has projected to legalize it. The nonsense here is that for the Conservative government, Cannabis is considered harmful when for the Liberal government, Cannabis should be legal and available. What should be improved in this situation is the information that Canadian government is providing about Cannabis to the Canadians. If people could be more informed by proofs instead of more or less reliable information about Cannabis (three medical associations distanced themselves from the campaign), Canadian citizens would finally be able to make their own choice as if Cannabis should be legal or not. Canadians should have their opinion and right to decide what they want, instead of the government contradictory opinion and idea.
I think the Globe and Mail is a reliable since it is a subsidiary of The Canadian press. Both Canadian press and the Globe and Mail are used by the government, corporations, publishers and associations for their credibility. As they claim: “The Canadian Press is Canada’s most trusted news source leading the digital age "(www.thecanadianpress.com).
Title of the original article: Conservative government’s anti-drug advertising blitz last fall cost $7-million
By Bruce Cheadle for the Globe and Mail, Jan. 27 2015