by Nathalie on August 29, 2017 - 1:39pm
When someone mentions “the talk” everyone’s mind jumps to the birds and the bees talk that every child dreads having. However, “the talk” that I’m speaking about is much more upsetting than the former which just happens to be awkward. Not everyone feels the necessity to have this talk, although for most African American parents this talk, that tackles racism, is necessary.
The advertisement “encapsulates decades of discussions about racism that black mothers have had with their children.” These conversations about: how to interact with the police, inequalities in the workplace, the meaning of racial slurs as well as the meaning of snarky comments seem to be the norm for African American families. However, to any non-African American person, this commercial comes as quite a cultural shock. Racism is not a topic that is widely discussed amongst white people, however, it must. The necessity of this talk should not only be felt in African American families but also to those of European descent. European Americans should teach their child to be more open-minded to those of a different race.
The reactions to this commercial have varied. Some being supportive and on board with the commercial’s intent, which was to start a conversation on this topic, and others being unsupportive stating that this commercial is creating a division in the already unstable and divided country. The contradicting responses arose were analyzed by Aamna Mohdin in the article “Procter and Gamble’s new anti-racism ad is roiling white America,” published on Aug. 16, 2017 in Quartz Media LLC.
Whatever your opinion may be on this commercial, Procter & Gamble have obviously achieved their goal as this commercial has stirred up quite a frenzy.