Beauty Products: Necessity or Futility
by Nao Emzed on September 17, 2015 - 9:52am
The 21st century might be called the century of space exploration, but I'd prefer it to be remembered as the century of contradiction. We say we need to eat healthier and excercise, yet we live in a world where being obese before being 30 is almost normal. We praise self-acceptance and reclaim realistic beauty standards yet we encourge an industry only selling us dream and impossible body images. Marketing has more power on us than we think, as explained in a CBC article about ''fairy products''. What secrets are hidden behind the bar codes?
CBC journalist Kelly Crowe interviewed a cosmetic chemist who explained that for persuading and commercial purposes, the propperties of most products were highly exagerrated.
Of course, they can remove dirt, clean and moisturize skin and hair. However, such things as ''cell renewall'', ''energy infusion'', ''elastin stimulating peptides'' or ''ingredients that are clinically proven to change the anatomy of a wrinkle'' are purely impossible; anything that triggers the celular activity is considered as a drug by Health Canada, and is therefore illegal. This explains why companies need to refer to scientific words as a sales technique to make the product look more trustworthy. They also count on the ''fairy dust effect'' : adding a drop of natural ingredient (any natural oil for instance) and base the whole advertisement on that even if it ads nothing new to the product, besides making it more expensive.
Well, I think we should all take a moment to thin twice before spending too much money on superficial products. After all, maybe the best way to stay healthy as long as possible is to eat well, to excercise, to not smoke and to get a good night of sleep.