Youth

Boy Toy or Boy's Toy?

In 2016, Suitsupply, an Amsterdam based company released some controversial ads promoting their new spring/summer collection. Their campaign is called “Toy Boy”, and displays men as a small/ toy-like playing on a woman’s chest. When looking at this ad it could be difficult to understand what the company is trying to sell, and the first guess would definitely not be affordable suits for men. The ad objectifies, sexualizes, and degrades women.

Women in Advertisements: Nothing Hunky-Dory Here

          Welcome to world of advertising! Where companies use sexual innuendoes, half-naked women and a few cleverly written slogans to capture the attention of consumers for a product that is camouflaged amongst all these tactics.

A Marketing Technique That Should've Been Reconsidered

The powerful impact of social media on our society has often been underestimated by most people. This has led our society to enormous social, political and economic problems. More precisely, the marketing world of social media left and still leaves a big impact on our daily lives. This advertisement was created by Protein World to promote their Weight Loss product collection. The sentence “Are You Beach Body Ready?” can lead the customer to interpret many different meanings.

Equality for animals not women

As an organization that advocates for equal rights between humans and animals, one would think that PETA would portray women to be equal to men. Instead, many of their ads show women depicted as sexual objects or seem to encourage violence toward them. The advertisement above, diffused in 2010, shows a scantily clad celebrity, Pamela Anderson. This advertisement compares Anderson to an animal by covering her body in paint markings that mimic a butcher’s diagram and with the caption that reads “All animals have the same parts”.

Calvin Klein: “I promote sexism in #mycalvins”

As someone who has always loved to keep up with fashion trends, there is no doubt that Calvin Klein has made its comeback. In 2016, they launched their Spring ad campaign that, for the most part, pictures celebrities in their underwear with captions “I _______in #mycalvins”. The ads have featured celebrities like Justin Bieber, Kendall Jenner and many others. The brand has gained a huge platform of teenagers and young adults. It’s for this reason that it is so appalling that the brand could advertise such obvious sexism.

Burger Babes : Sexualizing Women in Food Advertisment

Link to original ad: https://www.youtube.com/watch?v=WlUvQkW4B1k

For years’ women have been represented in one way, the looks may vary, but themessage remains the same, “Women will not 

be desirable to, or loved by men unless they are physically perfect.” (Cortes 10)Through every medium; entertainment, sports

and even foodwomen are fed messages on what they must look, how they must dress and how to pleasemen. The ultimate

Burger Babes : Sexualizing Women in Food Advertisment

For years’ women have been represented in one way, the looks may vary, but themessage remains the same, “Women will not be desirable to, or loved by men unless they are physically perfect.” (Cortes 10)

Through every medium; entertainment, sports and even foodwomen are fed messages on what they must look, how they must dress and how to pleasemen. The ultimate representation of these messages is

Burger Babes : Sexualizing Women in Food Advertisment

For years’ women have been represented in one way, the looks may vary, but themessage remains the same, “Women will not be desirable to, or loved by men unless they are physically perfect.” (Cortes 10)

Through every medium; entertainment, sports and even foodwomen are fed messages on what they must look, how they must dress and how to pleasemen. The ultimate representation of these messages is

Women are not an accessory to a man's outfit

     The Suit Supply company has been known for many of its controversial ads, here I will only be discussing three of which I found to be more degrading towards women. The goal of these ads from the company is to advertise their product which are suits. In all three images, we do see a well-dressed man (or two) but the problem is how the female companion is portrayed.

Open the Door and Let the Girl Outs

In this miu miu Spring 2015 advertisement which is already banned in UK, a young thin female model in a beautiful cloth carrying a miu miu bag is lying on the bed in a small room. This model looks like a little girl.Her pretty clothes and shoes are both with bowknots. It makes her looks similar to a doll. The sight of the photographer seems look through a door to this girl. Moreover, rather than opening wide, the door is more likely to be opened furtively because the bright part which the model occupies is only the half of the image.