Youth

Equality for animals not women

As an organization that advocates for equal rights between humans and animals, one would think that PETA would portray women to be equal to men. Instead, many of their ads show women depicted as sexual objects or seem to encourage violence toward them. The advertisement above, diffused in 2010, shows a scantily clad celebrity, Pamela Anderson. This advertisement compares Anderson to an animal by covering her body in paint markings that mimic a butcher’s diagram and with the caption that reads “All animals have the same parts”.

Calvin Klein: “I promote sexism in #mycalvins”

As someone who has always loved to keep up with fashion trends, there is no doubt that Calvin Klein has made its comeback. In 2016, they launched their Spring ad campaign that, for the most part, pictures celebrities in their underwear with captions “I _______in #mycalvins”. The ads have featured celebrities like Justin Bieber, Kendall Jenner and many others. The brand has gained a huge platform of teenagers and young adults. It’s for this reason that it is so appalling that the brand could advertise such obvious sexism.

Burger Babes : Sexualizing Women in Food Advertisment

Link to original ad: https://www.youtube.com/watch?v=WlUvQkW4B1k

For years’ women have been represented in one way, the looks may vary, but themessage remains the same, “Women will not 

be desirable to, or loved by men unless they are physically perfect.” (Cortes 10)Through every medium; entertainment, sports

and even foodwomen are fed messages on what they must look, how they must dress and how to pleasemen. The ultimate

Burger Babes : Sexualizing Women in Food Advertisment

For years’ women have been represented in one way, the looks may vary, but themessage remains the same, “Women will not be desirable to, or loved by men unless they are physically perfect.” (Cortes 10)

Through every medium; entertainment, sports and even foodwomen are fed messages on what they must look, how they must dress and how to pleasemen. The ultimate representation of these messages is

Burger Babes : Sexualizing Women in Food Advertisment

For years’ women have been represented in one way, the looks may vary, but themessage remains the same, “Women will not be desirable to, or loved by men unless they are physically perfect.” (Cortes 10)

Through every medium; entertainment, sports and even foodwomen are fed messages on what they must look, how they must dress and how to pleasemen. The ultimate representation of these messages is

Women are not an accessory to a man's outfit

     The Suit Supply company has been known for many of its controversial ads, here I will only be discussing three of which I found to be more degrading towards women. The goal of these ads from the company is to advertise their product which are suits. In all three images, we do see a well-dressed man (or two) but the problem is how the female companion is portrayed.

Open the Door and Let the Girl Outs

In this miu miu Spring 2015 advertisement which is already banned in UK, a young thin female model in a beautiful cloth carrying a miu miu bag is lying on the bed in a small room. This model looks like a little girl.Her pretty clothes and shoes are both with bowknots. It makes her looks similar to a doll. The sight of the photographer seems look through a door to this girl. Moreover, rather than opening wide, the door is more likely to be opened furtively because the bright part which the model occupies is only the half of the image.

Look good in ALL you do?

The media has grown enormously over the past 10 years. Tv shows, the news, movies, newspapers, social media sites and ads are all used to entertain, inform and stay connected with people across the globe. For the most part this is perceived in a good light. There is, however, a flip side to this. In the media today, there is an increasing amount of objectification and sexism towards women for heterosexual men to consume.

Women: Barbies or Humans?

From the first Barbie in 1959 to the millions of advertisements in the 21st century, women have never been portrayed or conveyed in the way that they should be. Not only is it common for women to be considered and used as objects in commercials, flyers, and billboards in North America, but it is also frequent in South America. Kitadol is a medicine company out of Chile that released an advertisement in April of 2013 of an objectified woman lifting weights in a gym while being touched by two men and stared at by three other men, as if they have complete power over her.

Is Stupid the New Smart?

Award winner of Cannes Festival 2010, yet banned from public posters by the Advertising Standards Authority, Diesel’s controversial “Be Stupid” campaign focuses on pushing the boundaries of socially constructed ideals by creating a thought-provoking advertisement in an attempt to depict "a very strong and unexpected image of femininity" to encourage “stupidity” that is the liberation from typical gender roles (Sweney).