Project - Rebranding of a Sustainable Business - The Best Hotel in Europe

We are students in the Hotel and Restaurant Management Program at College Lafleche. Throughout our course "Business English 2" we have completed 3 professional workshops wherein we evaluated real businesses and then came up with real suggestions and solutions which we might offer them if they were our clients.

For this 4th workshop, our task was to evaluate the Best Hotel in Europe, which is a not-for-profit sanctuary for refugees which operates in Greece. This refuge is situated in an old hotel which had been abandoned, and we were excited to work on this project because They are doing great work for the international community, but with the right partners, they could do even more!

Our task was to research the company and produce the following documents:

1. A rebranding package: logo, mission statement, slogan(s) and anything else that you may think useful.
2. A list of potential parent companies and a brief description of why they may be interested, and in which capacity they may be interested (buy/sponsor/partner). This part must be as realistic as possible and include real statistics and facts.
3. A SWOT analysis for 1 of those potential partners
4. A slideshow that presents the basic concept, key details, and major advantages which will incentivize the parent company to buy/sponsor/partner with your charitable client.
5. A second slideshow which illustrates the improvements, upgrades, technology, new concepts, new product offerings that the investor can make possible.

Here is our work so far:


Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. We celebrate and support people looking to create a better future for themselves, their families and their communities.

By lending as little as $25 on Kiva, anyone can help a borrower start or grow a business, go to school, access clean energy or realize their potential. For some, it’s a matter of survival, for others it’s the fuel for a life-long ambition.


TOMS Shoes: doing good or earning good?

Throughout the past decade, the terms like “social enterprise” or “triple bottom line” have gained steam in the world of business buzz words. With the emergence of globalization and transparency, consumer expectations have risen to the point that companies must generate value beyond profit to remain competitive. Indeed, companies have begun to acknowledge the importance of maintaining a positive social or environmental footprint to keep consumers content.

A Drop in the Ocean: Feeding the Homeless


     The news article titled “Montreal restaurant offers food to those in need, gets love in return” written by Christopher Curtis and published on December 23rd 2016 from the Montreal Gazette highlights two people who are helping those in their community in what has now become quite the story. Hashemi, who works at a currency exchange store, and Ala Amiry, a restaurant owner in Montreal, now give out free food to those in need; the homeless as well as students with no income.

Racism Assignment 3



The Common Book That Became The Rare Book

So I ended up with a very small book, with the dimensions of around 3x5 inches and weighed approximately 1 pound, by Culpepper published in 1751 titled, “Complete and Experienced Midwife.” This book was probably used by lower-classed midwifes during the 18th century as a guide to child bearing and proper remedies for the diseases. At first glance of the book, the cover is made from leather and is probably the original cover, since the cover seems to used and scuffed with marks.

High Suicide Rates on Native American Reserves


On March 9th, 2016 the Washington Post published an article by Sari Horwitz entitled, “The Hard Lives - and High Suicide Rate - of Native American Children on Reservations” which provided some insight on the alarming rates of suicide in the aboriginal community. On the Gila River Indian reservation in Arizona, eight teens have killed themselves over the past year and there are several sights, such as a particular tree where one girl hung herself, where they are advised to stay away from because of superstitious reasons.

Damn Daniel, Back at it Again With That Violence + Beard

     This article explains that there might be a correlation between being bearded and the occurrence of violent behaviour. It interprets data that was not correctly collected and claiming it as a rightful study. Furthermore, it invokes that bearded men are more unfaithful and states: “[i]t’s possible that men with more negative attitudes towards women are more likely to choose to wear facial hair because it accentuates their apparent masculinity and dominance” (Mini  Malabanan).

Native American Volunteer Opportunities: A Rare Occurrence

Recently, my class and I were asked to contact four non-profit organizations of our choice, requesting information about possible volunteer opportunities. I sent out 4 emails and did not receive one reply. So, unfortunately, I don’t have any volunteer opportunities to share with you. What I do have, though, is the names and websites of the organizations so that anyone interested does not waste their time like I did. The following organizations do not respond to volunteer emails:


According to the Merriam-Webster online dictionary, the meaning of the word extremism is as follows; "belief in and support for ideas that are very far from what most people consider correct or reasonable."

The definition provided by Merriam-Webster confirms my original understanding of the word extremism. I considered it to mean a radical stance or belief in a certain point of view or idea that is usually considered acceptable by most people.