In his article from The Guardian, Dermot O’Gorman, CEO of “World Wildlife Fund Australia”, wanted to share his successful projections concerning the problem of overfishing. Seeing, the urgent need in seafood business, the country decided to take actions into their own hands. Indeed, studies showed that a huge range of marine species were declining in numbers. Ocean ecosystems were in danger because of the overfishing and the dangerous fishing practices. As the demand in seafood increase, the offer is lowering rapidly.