Arts and Culture

The Internet Marketing Strategy


Humans consume more and more because of all the publicity that are done. The strategies that are used to make people buy are better and better. The tendency that is growing so fast right now is the online marketing, but since it is a new strategy people do not use it properly. There are some steps that need to be done to make sure that the campaign will work: the study of the competitors and the market, the name of the brand, the social media chosen and the final evaluation.



How to do a web site


This process has for goal to show people how to create their own website page with the Hyper Text Marking Language (HTML) a computer language that translates by showing content in a web Page and a cascading style sheet (CSS) that decorates the HTML language. There was three main steps in the making process of a website, the plan and the mapping, the HTML tags or the skeleton and the important part the styling so everything looks good to the eyes of the visitors.


-         The plan

Design of a Professional Website for a Client

In the last few years, the importance of a great website for a business have grown due to the accessibility to technologies. A website increases the visibility, the sales and the accessibility of a company and helps to make it stand out from others. An outstanding website represents the company and its clients, is attractive, functional as well as reliable. An attractive website can really make the difference between competitors.

How to Be the Perfect News Reader

Reading a news report is not as easy as it looks. A lot of people may think that it is the easiest job a journalist could ask for, but it takes a lot of preparation and work to perform well when the camera turns on. The anchorman will need to prepare himself and follow these six steps: watch the news but also read the news, practice speaking aloud, record himself, learn to read from distance and avoid speaking with familiar language and the using of words such as “ch”, “and” and “uh”.


Step 1: Watch the News

A Passion

Journalism is an important part of our society. It helps people to learn new elements, new ideas about different subjects. It is the reason why I want to show the people interested how to become a sports journalist, because sports journalism is also one of the most important parts of the medias. The students will need to know some terms and materials related to this domain and will need to follow these five steps: develop his writings skills, become a sports maniac, gain experience, get a journalism degree and find a job.


Media Convergence: An Ongoing Process

According to Henry Jenkins, a theoretician of culture and convergence, “media convergence is an ongoing process that should not be viewed as a displacement of old media, but rather as interaction between media forms and platforms”. Indeed, to understand the dynamics of the media industry and the future of journalism itself, it is important to understand the meaning and the different aspects of this multidimensional concept.                          

How to Spot Fake News

During the last presidential campaign in the United States, an article written by an individual with Republican ideologies illustrates Hillary Clinton’s relationnist being arrested because of the famous email scandal. Thousands of internet users shared on their social media walls an information that was sadly fake. Seeing this phenomena proves that it is primordial to learn the characteristics and the clear definition of fake news. So, the reader would be able to spot fake news, develop his curiosity and establish research concerning specific facts.

Write A Book Review

There are countless ways to write a book review, and most reviewers have their own format. But, to work with this magazine, it is essential to use a specific structure. Customers love the way the book reviews are made each day in the magazine, which is why we are asking for this particular format. First of all, an introduction needs to be done. Next, in the first paragraph of the review the magazine asks for a description paragraph. Then, the opinion part can begin for the next part. Afterwards, the review is about the writing style of the author and then, it ends with a conclusion.

Photography Rules

A picture is worth a thousand words. Learning to take good photographs is therefore crucial in journalism. Pictures are complementary to journalistic articles, because they allow to catch the attention of the reader. A few basic photography rules are particularly important to know: the rule of thirds, the rule of odds and the rule of space.

To begin, the rule of thirds is probably the most basic of all photography rules. It is about dividing a shot into nice equal sections by imagining vertical and horizontal lines, as it can be seen in figure 1.


The Base of a Good Pitch

In publicity, the advertising agencies have to deal with a lot of clients and work really hard to obtain contracts. The most requested skill by theses agencies is the ability to be a good orator. The pitch is the most important aspect of your campaign; learning how to deliver a clear and dynamic presentation is the key to obtaining contracts. No matter how strong an idea is, the way to present it can change its value to the client. To create a good pitch, the preparation and the structure need to be well planned.