Publicity

by Lolo98 on November 7, 2017 - 10:29pm

 

 

To start, the Coca-Cola publicity compares the product with principal values of life such as friendship, love, passion etc. It also associate Coca-Cola with smiles, music and passion which are directly linked to happiness. We can easily see that the actors are aged between 18 and 25 which shows health and freshness. The publicity demonstrate higher pleasure linked to Coca-Cola. Of course, drinking is a bodily pleasure and during the ad, they associate Coca-colas to other bodily pleasure such as having sex. Also, the publicity assumes that when you drink a Coca-Cola you are happy which is a form of materialism.

Furthermore, the commercial of Coca-Cola doesn't illustrate conspicuous consumption, which is to buy expensive items to display wealth, because a Coca-Cola is something everyone can easily buy. In the ad, people are doing all kind of activities in beautiful places. We almost have the feeling that whatever they do and wherever they are, they have a Coca-cola. The beverage became an accessory in the ad. It doesn't illustrate affluenza because it is not an object than can be not useful, it is simply a treat people can offer themselves or offer to other.

Many values are articulated in the publicity such as friendship, love, family, liberty and pleasure. Even thought I don't see the link between all these values and a simple Coca-Cola, I do think that they made a great job by showing how a simple thing can make someone's else day. Personally, I think that we can't really be influenced by a publicity like this simply because it is all about personal taste, either you like Coca-Cola and you buy it or not. Tastes are mainly developed during childhood but different aliments are only appreciated as we get older. The sweet taste is the first one known by the baby because of the maternal milk that is very sweet. This is probably one of the reason why sugar tastes so good to us. The fact that it is not an object makes it less serious that they linked it to happiness. Usually, when you buy one, it is to drink it. You can't have too many Coca-colas at the same time! Where I think there's a problem is that Cola-Cola is bad for health and they encourage people to drink it "to be happy". Here is what happen to your body when you drink Coca-Cola:

     coca.docx

As we can clearly see, Coca-colas are far from being something recommendable to drink.

Finally, I am not that comfortable with that kind of publicities because in my opinion, happiness can't be linked with object or food for example.  I do think that it is a bad way to make publicity because it is not true that when you will drink your Coca-Cola for example, you will be as happy as when you listen to music or when you are with you friends. Nothing worth more than friendship in my point of view. Usually, happiness is used in ads to demonstrate that if you get this product you will be happy and have less problems or they used "universal liked thing" such as baby animals to create a feeling of happiness when the person is watching. For example, Telus, which is a cell phone company, uses animals in their ads to reach a higher percentage of people that appreciate their ads. Even if there is no link between cell phones and animals, people talk about them and like their publicity.  

 

Comments

Well written, quite reasonable.One thing I have to say is that that you should describe what is happening by your own words not use a picture.

Your publication is well written and clear. I like the way you describe and analyze the ad from different angle. One critics that I'll make is that your article is not supported. You don't have any sources or research that shows that Telus is using animal "to reach a higher percentage of people that appreciate their ads". If this is accurate and you know that they are using animal for this reason only and not for another, you should back it up to be more credible. Same thing for Coca-Cola. I also think you should have described the effect of Caca-Cola in your words, if it is only to give a few example of the bad effects.

Your publication is quite well written and brings good points about what Coca-Cola is portraying in their ad. For instance, Coca-Cola encourages overconsumption and materialism which is normal because they are trying to sell their product without thinking about what impact buying this product will have on our lives.
Furthermore, I do not think it is true that we can’t really be influenced by a publicity like this because it’s not all about taste and either we like it or not. Without realizing it we are influenced by the status that the drink will bring to us if we buy one. Buying Coca-Cola can give the message that you are able to buy something you don’t need which makes you “richer”.

When we consume products chances are we were motivated by an ad to do so. Any type of commercial these days has an affect on us as you seem to imply well enough. As well as being extremely unhealthy to consume, they are almost selling you a false perception of happiness which is why I like the way you worded the brutal truth of this matter and exposing the lie of what the ads stand for. No one should feel happy just for consuming a product. If you want a page to post your article on I am working on a project to bring awareness to worthy causes.Its called Change in Green on Facebook and we, the admins, would be happy to have your post on our page. (Fully credited of coarse.) Overall I enjoyed the article and I think you should continue.

Your article is very interesting! It efficiently points out how ridiculously exaggerated advertisements can be sometimes. Is Coca-Cola a synonym of happiness? Much like you, I don’t think so, but that’s exactly what the publicity wants to make us believe subconsciously. Of course, one advertisement won’t necessarily make us believe this or that right away, and as you said yourself, personal taste has a lot to do with whether or not we let ourselves be influenced by the concerned publicity, but I think that if we are constantly bombarded with the same message, which in this case is to basically ‘’buy Coca-Cola to be happy”, we will eventually give in or be influenced. Also, there’s nothing wrong with conveying the message that ‘’a simple thing can make someone's else day’’, but if the publicity really was to be honest and realistic, it would also give at least a bit of a warming about how bad it is for your health.

I like your point of view in the article. You did a good job to point out how advertisements don't always exaggerate the effects that their products have on people in order to influence the viewer into buying their products. Publicity should be made more realistic because as you said something as a Coca Cola bottle/can doesn't make you friends, have fun times and generally make you happier.

Finally I really loved your point on Telus at the end as it makes a lot of sense and it is something that I have never really thought of. However, your argument that it helps reach a higher percentage of the population is not supported by any source and is therefore simply your opinion. It is very possible that your statement is true, but it should however be cited somewhere.

Good job overall.

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