STEM Dolls Compete with Barbie
by IJS585 on October 22, 2016 - 7:33pm
In the 1950s, popular girls’ toys such as Barbie and Disney princess dolls may have been ideal to the average, they promoted unrealistic body images and the thoughts of needing a prince to live “happily ever after”. As feminist movements, have spread and independence has grown, this stigmatism has become less than amusing. Corporations need new marketing strategies and toys to appeal to the independent young ladies of today who want more than just prince charming and playing house with Barbie. the moment they turn on the television, due to corporations spending millions of dollars on marketing strategies.
Many Companies are now taking a new approach by creating STEM toys. Stem toys help promote learning through fun, young girls are now aspiring to be astronauts, doctors, or even engineers. Companies are incorporating, engineering, technology and math principals into these STEM toys and its producing positive results. STEM dolls are helping lead girls towards reality and are becoming popular amongst optimistic parents. This now puts them in competition with other popular toys such as Barbie.
Stem toys are proving effective, but still aren’t as popular. I believe it’s up to parents like myself to push more towards the STEM toys and avoid the stigmatism of “happily ever after” dolls. Reality is that children may have an endless supply of dreams, but they are easily influenced. If corporations continue to market towards STEM toys I believe over time that they will popularize and be in high competition with top toys such as Barbie.