Skin does not wear skin

by JohnD333 on April 26, 2017 - 8:04pm

    As the global economic getting better and the living standard gradually improving, people are now focusing on enhancing the living quality. They care about their way of talking, their manners, and most importantly their appearance. Nowadays’ people pay more attention to how the clothes are designed, which material are used, with what colors the cloth can be matched. The clothes are the important factor to define a person’s social status during the first meeting, it is very easy to tell whether if a person is wealthy or not by simply looking at their clothes. People are offering more value to the clothing, they are not simply a tool or a piece of fabric that covers up your body, it is more a symbol of wealth. Especially, any modern cloth that uses fur as one of the materials is considered as a luxury good and always been admired by the fashion industry. However, everything is two-sided, so as the fashion. The fur clothing indeed gains compliments from others and brings additional temperament to whoever wears it, on the other hand, every single fur clothing represents the death of one or more poor animals. According to PETA, “eighty-five percent of the fur industry’s skins come from animals living captive in fur factory farms”(“Inside the Fur Industry”, n.d.). It is very important to know whether if the advertisements of these luxury fur clothes are stimulating the global economic growth or they are actually misleading the consumers, hiding the fact that producers are killing animals and using their furs as a clothing material. Therefore, people should get a clear understanding of the moral deficiency in the fur industry in order to decrease or eliminate the damage to the biosphere, and create a healthy consuming environment.

    From utilitarianism’s perspective, the fur industry should not stop what they are doing, because the fur trade brings fruitful profits to the producers and it is also the reason why many people kill animals in spite of the balance of nature. As the fur producers are getting wealthy, they will spend more on what they need, in another word, increasing the income causes the increase of demands(Income Effect). And ultimately, a large amount of population will benefit from the fur industry, such as advertisers who promote the products; shipping companies who transport the clothes; models who work for the company. According to Abnett, “ The fashion industry is deeply divided on whether to participate in the global fur trade, a market worth more than $40 billion a year that employs over one million people”(Abnett, 2015), utilitarianism focuses on the outcome, the greatest good for the greatest number. If the fur industry can help over one million people to get a job and to survive, what is the point limiting it? In addition, during the human evolution, people have caused genocide in order to please and fulfill their own greed and ambition. A human can destroy a nation or a culture of others since they are above the biologic chain, they can do basically whatever they want, including sacrifice a species to accumulate wealth. In the article, Abnett states that: “In the last few years, according to the IFTF, global fur sales have more than doubled, from $15.6 billion in 2011 to $35.8 billion in 2013”(Abnett. 2015), once again, it proves that the fur industry helps the development and the increase of global economic level. Furthermore, in nature, animals are taught to kill and to eat other animals in order to survive. And in nowadays’ society, human are taught and required to be unique and outstanding in order to be successful, in this case, wearing fur clothing is the ideal choice, it emphasizes the social status and makes the consumer different from the general. Advertisements provide assistances to the increase of the fur sales by delivering useful information to consumers. It stimulates the growth of world economic, which ultimately benefits the society and improves the living standard.

    On the contrary, deontology suggests that the fur industry should be stopped. Animals are brutally killed and their skins became the luxury clothes placed in the back of shop window. According to Conniff,  in the year 2013, there was almost 2 millions of crocodilian skins being globally exported (Conniff, 106). That’s not all, in the year 2015 the production of mink raised to 84 million in order to make fur clothing(Conniff, 110). These are only the tips of the iceberg, PETA informs that: “Eighty-five percent of the fur industry’s skins come from animals living captive in fur factory farms.These farms can hold thousands of animals, and their farming practices are remarkably uniform around the globe […] foxes, chinchillas, lynxes, and even hamsters are also farmed for their fur”(“Inside the Fur”, n.d.). The methods that fur farmers use to kill animals are brutal and painful to watch. They use electrocution, suffocation, drowning to kill the animals, In order to keep the fur complete, but they never think of the incredible pain that animals have to suffer. Deontology focus on the action, right and wrong are determined by the action itself, the whole process of skinning is cruel and inhuman. Carter states in his article: “For if we are responsible for the infliction of suffering on nonhuman animals because of the diet we have chosen or because we encourage cosmetic firms to conduct experiments on animals, say, then our behavior may well be immoral”Carter,17). The fact that farmers killed and skinned animals for the fabrication of the good looking luxury clothes is immoral. However, advertisement in this case intentionally ignores the fact that farmers are treating animals inhumanely, and only publicizes the texture and the beauty of animals fur. It manipulates consumers to blindly follow the advertisement and purchase the product.

    To conclude, the advertisement for fur is misleading the consumers. According to Moustafa, “In fact, advertisers rarely highlight the potential defects of their advertised products because if they do so, they would not attain their commercial objective in promoting their goods and growing their business”(Moustafa, 295). It ignores the fact that animals are brutally killed and skinned, and only focuses on praise the fur clothing. Especially, the fashion is obsessed with fur: “From jaw-dropping yet beautiful intarsia mink coats, to cheeky fox chubbies, robust shearling, sumptuous sables or luxe lynx, this season is full of great outerwear. It’s all about making the right style statement”(M.White 21). With the help from the fashion industry, the trend of fur will once again hype. Rarer the fur is, more expensive it will get. People are motivated by the money, if there is no demand, there will be no sale. The demand for the fur clothing causes the death of million animals per year, the advertisement and the fashion industry are simply enlarging the demand. They made people believe that the fur clothing is a luxury, a high-class dress, whoever wears it can suddenly become a high-class member and automatically gain respect from others. How superficial should a person be to wearing other creature’s skin for outstanding?


Work Cited:


Abnett, Kate. "Inside the Growing Global Fur Industry." The Business of Fashion. N.p., 07 June 2015. Web. 26 Apr. 2017

Carter, Alan. "Animals, Pain and Morality." Journal of Applied Philosophy, vol. 22, no. 1, Apr. 2005, pp. 17-22. EBSCOhost,,ip,url&db=aph&AN=16510269&site=ehost-live

Conniff, Richard. "Back in Fashion." National Geographic, vol. 230, no. 3, Sept. 2016, pp. 96-113.,ip,url&db=aph&AN=117405130&site=ehost-live.

"Income Effect." Investopedia. N.p., 21 Mar. 2015. Web. 26 Apr. 2017.

"Inside the Fur Industry: Factory Farms." PETA. N.p., n.d. Web. 26 Apr. 2017.

Minus White, Renee. "Fur Fashions for Arctic Blasts." New York Amsterdam News, vol. 107, no. 52, 22 Dec. 2016, p. 21.,ip,url&db=aph&AN=120529372&site=ehost-live.

Moustafa, Khaled. "Internet and Advertisement." Science & Engineering Ethics, vol. 22, no. 1, Feb. 2016, pp. 293-296. EBSCOhost,,ip,ur...

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