Fast Food for survival

by ratednews on April 18, 2015 - 9:49pm

            The human diet has widely evolved through the course of history as our diet has change from meat and agricultural goods to chemicals which names are too long to fit one line on this article. The food our ancestor ate greatly helped in the process of developing the human body by providing essential nutrients for our growth. Since then, our diet has change to a quick cheap hamburger at the nearest fast food joint. The majority of the consumers know the effect fast food has on our body yet it is in great demand. This post will explore the harmful ethical value behind the media’s influence on our fast foods consumption even with the high consensus that it has more negative impact than positive if any.

            There are many branches in determining if in action is ethical moral and an important maxim is deontology which focuses on the motive behind an action. The main motive why the media focuses on the taste and appearance of the products and not the effects from it is because it is being paid a large sum of money by these large corporate mammoths. Positive messages of fast foods can be found all around us from television, adds in social media site, billboards, and you can’t even escape from them at hockey games as they are all over the stanchions. There is also no direct liability between the media and even the fast food company if their consumers have health issues so their motive can be overlooked.   

            Another main maxim is the teleology perspective which focuses on the end result. What the media is actually encouraging is obesity when they promote junk food. This is leading to increase in the obesity rate in America as there people are literary the largest in the world (OECD 2014). Obesity is one of the most dangerous conditions to have because an obese person in at a far greater risk of obtaining many other health conditions than others. Considering the end result is health problems and possibly death due to a heart attack, fast food would defined not be ethical in these maxims.

            Another example of the effect of fast food is than it is passed on from generation to generation due to these advertisements seen as children (Stifferlin 2013). Research as shown that marketing campaign creates an emotional connection with a child consumer which last into adulthood and after starting their own family. These people are more far more likely to pass on these habits to their children as a result (Stifferlin 2013). McDonalds even made a commercial on how their coffee is passing down from generation to generation. Granted coffee is not severely bad from people as their other product; there is another whole discussion on the ethical value that could be made about where the companies get their products. Without getting into details, the media is also promoting child labor in foreign countries, low wage jobs and difficult or sometimes dangerous working conditions elsewhere.

            There are many more ethical issues of fast food consumption which is something the media positively promote and that is who is more vulnerable to it. Research has shown that low income families with children are the most susceptible consumer (FRAC 2010) largely due to the inexpensive price of the products. They are already at a disadvantage to the rich or even middle class of society and they have more illnesses than others. This may be due part to the environmental factors but their diet does play a major role in their overall health. Obviously every class indulges in this but there are growing concerns in moderation in the lower class than need to be address.  

            In conclusion, fast food is promoted in the media as a positive, caring family and friend’s activity when its consumption is ethically wrong because of the harmful lasting effect it has. Obviously everyone make diet decisions that aren’t the greatest but while the overwhelming number of obesity in the States and even Canada, something need to be done. Making the nutrition fact mandatory on every product is a nice start but consumers know the effects prior and it still doesn’t stop them. Does the media has any responsibility to educating the people more on the effects of fast food or does it fall to one’s own responsibility. Taste and price can only get someone so far but in the end, marketing is what can separate one company from another. With enough capital to finance their brand for decades, can we actually invoke change or do we really on education?


Hello ratednews, your issue analysis on fast food was interesting and very analytical. I share the same opinion with you on the unethical methods which the fast food companies use to sell their product. Without a doubt, when the media is married with private corporations for the sole purpose of making money, the long-term consequences are often socially destructive. Consumer manipulation, increasing rate of obesity and child labor are only a portion of the harm that the industrialized fast food marketing has inflicted on the society. If you’d like to know more, the link below can lead to you some of the unethical practices of McDonald and their consequences on a worldwide scale.
Link to article:

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