by maxime.rousseau on September 25, 2013 - 10:22pm
Even if we don’t know, big companies used strategies to make you buy their product. This is called marketing. Multinationals are spending billion of dollars on marketing and this is what makes them sell more products. There is two companies in particular that are real leaders in this domain: McDonald and Starbucks
McDonald was based on a simple concept: fast and convenient. People just wanted to eat cheap and fast. This type of restaurant was just perfect. They adapted their selling strategies trough time and countries. Starbucks ‘marketing strategy was slightly different. First of all, it was based on quality. Their quality wasn’t only good for the coffee but also for the service and the coffee shop itself.
I think marketing is a good thing. This is what makes big companies (apple, mc Donald Wal-Mart etc.…) it creates jobs in this domain and it makes people buy products (good for the economy). The only thing is that marketing can be deceitful and manipulate your subconscious...
This site is about the marketing strategies of McDonald and Starbucks: