How Trends Shape our Way of Live

by nathalie.coronado on September 11, 2013 - 11:38pm

 

This week is New York Fashion Week for Spring Collections. Men and women from all over the world are looking forward to this event. For them, this week is not only about the magnificent art of fashion. It is about all knowing what is a hit and what is a ‘’fashion suicide’’. People often think that fashion’s power is only based on our looks. What they don’t consider is the high influence it also has on our budget.

 

Truth is, fashion and budget don’t get along very well. In fact, us, teenagers and young adults, are the number one targets of renowned brands. As young as one can be, they will have to face advertisements and social pressure to consume on a daily basis. According to the article below, young women tend to follow fashion trends to feel more attractive and accepted by the opposite sex. In the case of young men, fashion is more about showing who is dominant in a household.

 

As an economic power, how is fashion dictating our way of thinking and our wallets?

 

http://yas.sagepub.com/content/42/2/229.abstract

 

Comments

Fashion has always struck me as being very ironic. What purports to be an economic system that allows us to feel better about our physical appearance and how we are perceived by our peers can ultimately be a negative influence. This is because these positive traits have been lost behind the desperate need of companies to make as much profit as possible, regardless of the consequences their marketing schemes have on us as people, especially the younger and more impressionable of our generation. It appears almost as if these companies have lost their ability to see us as people, and not just wallets that they can take advantage of to turn a profit.

About the author