by cfab99 on October 6, 2013 - 9:55pm
By Carlos Fabris and Cynthia Schultz
In today’s society, television plays a huge role in our lives. Many North Americans are addicted to watching television and it still impacts those who watch it less often. Not only are the television programs very interesting and captivating, TV networks also strategically place their different shows in order to keep our eyes stuck on the screen 24/7. This makes it really hard to make an individual ever stop looking at TV because whenever an interesting program finishes, there’s always another one on another channel that starts. The following will explain the various techniques television stations use to control the attention of viewers.
Many different strategies are used by networks in order to increase the audiences for their programs. Some are these strategies are noticeable on the television channels but also on the online websites. For example, on television they will most often use advert promoting a certain show, the advert are played continually to make the viewers eager to watch the show. Other than advert, they give us sneak peaks of episodes. Most of the time they are placed at the end of an other show, in between breaks or before the show in the ad starts. They are also very strategic with the way tha ads are filmed, making them either funny or sac, and even scarry. By playing with those emotions, they can make more people want to watch the program. A variety of other strategies can be seen on websites, like posting intriguing synopsis or beautiful pictures depicting shows. There is an other strategie that’s used but by just few network, they post extra scenes of the next episode that are available only online. Some channels prefer keeping viewers when on popular show is playing somewhere else. The strategy they use is by scheduling, at the same time of the other popular shows, weekly series that has been playing for a long time.
There is many different strategies existing in order to increase audiences of particular shows. All of them have the same result, making us TV addicts. Even though the rage of possibility is big, television networks all use the same strategies, they use them all and everywhere. Therefore, it’s near impossible not wanting to watch donzens of different shows.