Men Like Sex and Action on their TV Screens
by rwalc1 on September 13, 2013 - 11:37am
“What Do Guys Want?” is a Time magazine article by James Poniewozik that centers on American television and the coveted 18-34 male demographic. Quite simply, male viewers are attracted to sex, nonstop action, and crude humor when searching for a television program to watch. When shows attract these young male viewers the networks attract the attention of corporate sponsors and advertisers. But ever since the Super Bowl halftime show where Janet Jackson’s breast was exposed and the FCC crackdown that took place shortly after, television shows are having trouble finding a line to walk on that combines “commerce and decency.” (Poniewozik, 2004) What public networks are finding is that the shows either lose male viewers and therefore revenue if they can’t put certain content in them or they get fined by the FCC when they do put the content in. It’s a lose-lose situation for the networks; and another “lose” can be added when it is known that cable channels like HBO and video games are steadily gaining an audience because of less restrictions.
The overall standpoint of the article is a passive point of view that says something needs to change if networks want young men to continue watching their programs. To me, the whole concept of censorship is corrupt in the first place. The United States censors music, books, movies, television shows, and the internet and in doing this they are censoring ideas. And at what cost? Sure, a child may not see a nude human being or hear a few certain four letter words (both of which they are extremely likely to see and hear at some point in their life), but in censoring you remove some of the art and some of the writer’s true vision. Not only this, but countries like Germany and Italy have much more relaxed codes on what can be shown on their TV screens. In addition, the fact that the young men as a whole are looking toward these features for entertainment does not concern me at all. This social group is just part of a movement toward a more liberal society that will hopefully include the passing of social reform like the legalization of gay marriage and free healthcare. The United States of America needs to stop living in a 1950’s suburban household and wake up in the year 2013.
Poniewozik, J. (2004, May 31). What Do Guys Want? Time, 163(22) pp. 68-70.