Womyn in the Media

by Beastmode1 on September 26, 2015 - 5:07pm

Womyn in the media

 

In today’s society, we have to understand media. Media and technology are conveying contents that are influencing our society such as our adolescent’s brains, lives and emotions. It’s showing to girls what’s more important is that their worth depends on how they look. We get it from movies, television shows, video games and advertisement. The lingerie brand, Victoria Secrets, features female body in many problematic ways.  They portray what the media’s version of the perfect body: tall, thin, and glamorous. All of the models have attractive eyes, sexy lips, spotless skin, voluminous hair, and picture-perfect bodies, along with long and toned legs to balance their faces, well that’s what they want our youth to believe. What is really going on in this advertisement is that the company use these beautiful girls to sell their sexy lingerie. Why is it problematic? These models set an example of who we are and who we should be. It is telling us how to look and how to be beautiful. It is also telling us, in order to be acceptable, we have to be thin. It encourages a very idealistic idea of body image. What the society might not know, it is possible to achieve that perfect image because of modifying software such as Photoshop. What we can do to fix this ad is by getting people of all size with different body type, different race, different height, different hair color just to name a few. We are all unique. We should be happy in our own body. In the documentary “Miss Representation”, a high school student name Maria, states: “Everybody needs to learn what the media is really all about. Its about how they want you to be something that you're not.” All this does is to continue lower self-confidence with women who feel that their bodies are unappealing because they do not fit into a narrow standard of beauty. It causes to a culture that encourages serious health problems such as negative body image and eating disorders. According to Miss Representation, “65% of women and girls have an eating disorder.” “53% of 12 year old girls are unhappy with their bodies. That number increases to 78% by the age of 17.” Ariella, another high school student, states: “There is no appreciation for women intellectuals. Its all about the body, not about the brain” These messages are corrupting our future generations of young women and poisoning their self-perspective. “17% of teens engage in cutting and self-injuries behaviour”. Every girl should be comfortable in their own skin, and achieve their potentials and be their own leaders. We cannot let the media impact our culture. ¨Know who you are, know what is best about you, have confidence in yourself and don’t try to be anybody else¨ says Susan Molinari, a Political Commenter & Lobbyist, Former U.S Representative in New York. At the end of the day, parents have to be more careful in what their kids are being exposed to.

 

Works Cited

Documentary, Miss Representation

 

 

 

Comments

I chose this post because I saw ads about the upcoming Victoria Secret fashion show and I wondered how these models must feel when they know they help generate profit for their company by accessorizing most women insecurities. The main issue found in this post is the unrealistic representation of women in media and the fact that they cause societal problems for women as young as 12 years old. Considering the fact that there are no non-white models in Victoria’s Secret ‘perfect body’ campaign speaks volume on how women of color are represented in the media. A video shown in class highlighted the struggles of a black model in New York City and the incessant refusals she received because she didn’t fit the standard. This lack of representation, even of problematic ones, shows how much women of color are undesired in our society simply because of the color of their skin. I wonder if multinationals would use ‘realistic’ models it would actually improve their sales or rather lose clients and should companies have moral obligations not to Photoshop their pictures knowing all the problems it causes in our society?

I chose to respond to this particular article because it related very closely to a subject we have discussed in my “myth of race and racism” class. Around the middle of the semester, we spent an entire class focusing on the model industry and how it contributed largely to what society sees as pretty in women. It is safe to say that out of all the models hired, the vast majority are tall and skinny. Their stomachs are flat and they show no curves. It is also very interesting to see how almost every model is white. Black models are rarely hired because they generally have wider hips and larger facial features. This has a very negative impact on how society views different races. Seeing as almost every model is white, this is what is considered as pretty. In other words, in today’s society, white is believed to be prettier than black. Although there are some black models, it is important to mention and interesting to see that most of them have mostly “white” physical features. They have no curves, and thin noses. As mentioned in a documentary we watched in class; “they are white models chocolate coated”. Would you agree to say that we cannot claim to live in a non-racist society when injustices and prejudices like this even exist?