by RoxanneGaro on September 23, 2015 - 5:08pm
The fashion industry is a really hard industry. This industry have many parts, plus size, child, sport etc. One thing sure if you want your brand to get bigger you have to be able to fit many categorie of customer in it but what happen when one of the famous brand CEO start to criticize a certain categories of person?
Abercrombie & Fitch CEO Mike Jefferys publicly said that he did not wanted "fat chick" to wear his brand and that's why he did not make XL sizes in his women department. He claim that "fat chicks" are not popular person and that he only what to see his brand wear by "cool kids" and assume that plus size girl can't be cool. He also doesn't want larger people to shop in his store he only wants beautiful and thin people. What about the guy department? In the boys department XL clothes are made only because the CEO thinks that larger boys mean athlete guy.
I'm writing on this subject because I personally think that this CEO is crazy. I mean, how can you be so mean bring down people and judge people by the way they look. If someone is bigger then someone else doesn't make them a bad person or a looser. I wish that more people see this article and bring down this CEO fashion industry is about making people happy, new grands that fit everyone not about bringing people down because they can wear your brand.