Business Canvas Model - Concussions are Serious - By: Olaberge
by fishlowz on May 1, 2014 - 5:49pm
Business Model Canvas: SMART HELMET
Sleep Number INC
- Memory Foam
- Montior system(s)
- Plastic for outer layer
- Spider silk
For our key partners we will license the technology for their montirong systems, which they use to track sleep patterns and how often one wakes up in the middle of the night. This would be slightly altered to fit our use of monitoring how hard a player is being hit. As for as getting our business off the ground, we will use crowd source funding and some from private equity firms. We will hire an advertising agency to cover as much territory as possible after first launch date.
As far as manufacturing the actually product, we will build a plant and lease the machinary necessary to produce the product. We will lease because it is more cost efficient. Delivery will be done via contract with Penske trucking service. Six Sigma processes will be put in place in order to control cost as well.
- Production of poly-carbonated plastic.
- Collection of goat milk from overseas for spider silk.
- Research exactly how we will implement monitoring system to final product.
- Take part in fund raising events to raise awareness of Athlete’s mental health and the severity of protecting them in certain sports.
- Labor force; we will hire those who have experience in manufacturing and skills to use the machinary necessary to product the helmet.
- Data; we will compile data from reliable sources i.e Sports mags, Sports media and collect data on our own to ensure effectivness and efficiency of product.
- Lawyers; to protect our intellectual property right if any and gain approval of our product by any government entity that may need to approve it.
- Performance; offer better protection to Athlete’s brain than what is currently available.
- Risk reduction; reduce the risk of concussions that athletes sustain throughout while playing sports.
- Online website
- Fitting Kiosk
- Call center to report any malfuctions with product.
Accounts with the following:
- FedEx Ground
- FedEx Express
From manufacturing plant PENSKE will deliver to Distribution Center, which will then hit stores. The accounts are for those who are returning/ replacing product.
- Private/ Public schools
As far as the leagues are concerned, we will cut deals with certain teams first, the same way Nike entered the NCAA. This will also be readily available to parents for the childern in the Private/Public sector.
We will make money via contracts with certain teams in different leauges at first. This would be the best way to gain entry at first. We will also pay for floor space in brand name sporting goods store i.e. Dick’s Sporting Goods.