How to Prepare a Press Conference
by Jayana on March 22, 2017 - 3:51pm
Companies, artists…every organisation sometimes needs to gain a little bit more visibility to express news or to announce an event. And to be well considered by the media, organising a press conference is a good idea. But how to prepare a successful press conference? The place and the time should be well chosen and the information well-transmitted.
What is a Press Conference?
First, it is very important to understand what is a press conference. According to the website www.kaaac.ks.gov : “A press conference is a voluntary presentation of information to the media”. It is a good opportunity to see the story on media, because the guests are important person such as reporters.
Example for this Text
If the example of a music band that wants to announce the release of a new album is taken, the procedure for handling the situation can be outlined in four big steps: defining the goals, finding the place, choosing the speakers and, finally, taking care of the reporters.
Step 1: Defining the Goals
To realize a better preparation of the news conference, it is very important to be clear about the goals. There are a lot of good reasons to organize a press conference such as:
-To gain more visibility
-To announce a new product/event
-To send a message to the population
After that the goals are defined, it is extremely important to keep in mind that the journalist will be there to hear something newsworthy to put in their article.
Step 2: Finding the Place
To choose well the place for the press conference, it is important to think about the materials needed, the specific circumstances and the temperature. An outside news conference can be done, but the chosen day has to be a sunny day; not too hot, not too cold. The well-being of the guests is really important to keep in mind.
Step 3: Choosing the Speakers
A speaker is a person who talks about the announcement during the press conference (see image 1). He is important because his role is to add a personal aspect to the event, to express a personal statement and to respond to the questions. In the example of a music band, the musicians or the fans of the group could be good choices of speakers.
Step 4: Taking Care of the Reporters
During the preparation and during the news conference, the reporters have to be the focus of the concerns. They must receive a professional invitation, a press release and they need to have in their hands extra information (printed format) that they could use in their article.
In conclusion, organising a press conference is not too hard. With a good organisation, an appropriate team of speakers and a particular attention to the guests, all the steps can be done really easily.