Dove beauty campaign

by midori.villemure on September 30, 2016 - 10:41am

The Dove® Real Beauty Campaign, ethically portraying 'real beauty '? is written by Lilakins. It is a really good way for women of all ages to be proud of how they look. I saw a few commercials and the message they tell is really strong and can really convince a lot a people. As mentioned in the text, I also think there is a bit of hypocrisy when it is time to talk about the Axe Campaign. They really use the women as an object. I have a lot of question about this. I don’t know if they make these advertisements just for marketing only or if they really want to have an impact in someone’s life. Also, there are a lot of men who do not agree with the Dove slogan. I think that those people do not have any respect for women. Even their girlfriend would not even look like a model in a magazine! I do not know why they have so many high expectations. Beauty is not determined by the society, but in the eyes of the beholder.

Do you think Dove is making a good advertisment to change our perception of beauty ?

Sources : http://newsactivist.com/en/articles/media-ethics-section-03002-fall-2015...

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